Home > Products Products Among the handful of vendors directly competing in the ODP ring, Action Engine's flagship Mobile Application Platform product offers a best-in-class ODP platform that offers superior usability, strong OTA update and management features, and proven advertising capabilities. In fact, Pyramid Research senior analyst Nick Holland recently singled out Action Engine for its expertise in on-device advertising, which may make the company "indispensable." Action Engine Delivers on the 4Ms of Mobility As the ODP market evolves, four factors are emerging as critical to success in this arena. Companies that want to be competitive in ODP must have a superior mobile user experience, an effective way to monetize their content and services, support for mass market handsets, and broad management capabilities. Mobile User Experience The user experience is the heart and soul of any ODP. Users must find it easy and enjoyable to use a mobile service or they will ignore it altogether. To create a superior mobile user experience, Action Engine's ODP platform includes an underlying client and server architecture that lets consumers work offline through an intuitive user interface. Monetization Action Engine has built a mobile advertising engine into their ODP platform to maximize the ODP's monetization capabilities for our customers. The engine lets content providers and mobile operators insert context-aware advertisements throughout an application in the form of headers, footers, banners, paid search placements, and video commercials. Mass Market Handsets While success in the ODP hinges on four factors, broad handset support may be the cornerstone. Mobile advertising on the ODP can only be successful if the ODP vendor supports a wide variety of today's most popular handsets. That is why Action Engine ODPs can be easily downloaded to run on most of today's mass market Java, BREW, and Smartphone handsets. Manageability One of the biggest concerns for any company that is pursuing an ODP solution, should be the cost and complexity associated with managing the solution over the long term. That is why Action Engine offers our customers an administrative console for management and reporting on their services and a Software Development Kit (SDK) for easy updates. These features are necessary to simplify the building, deploying, maintaining, and reporting of the ODP experience and lower the cost of management. Interested in getting a product overview or learning more about the ODP landscape? Read our ODP Market Brief or contact us at: info@actionengine.com