The Action Engine Mobile Advertising Solution

Flexible Advertising Options: Online and Offline

To increase the monetization capabilities of applications built using the Action Engine Mobile Application Platform (MAP), Action Engine has built a Mobile Advertising Engine into MAP.

This Engine allows content providers and mobile operators to insert advertisements throughout an application in the form of headers, footers, banners, paid search placements, and video commercials.

Setting it apart from other mobile advertising services, Action Engine can embed banner advertisements offline within the user interface of the client. This means that consumers never have to wait for an advertisement to be downloaded to their phone.

Context Sensitive Advertising

The Advertising Solution lets mobile operators and media companies intelligently manage the rotation and insertion of advertisements inside of designated advertising spaces using the Action Engine Mobile Application Platform™ (MAP).

Advertisements can be inserted based on application and search context using the actions the consumer is performing on their phone. This context-sensitive advertising placement is another way that Action Engine adds value to the wireless customer and improves the mobile usability experience.

Proof of Performance

The Action Engine Mobile Application Platform provides a robust web-based console for tracking advertising impressions, click-through rates, and usage statistics as well as managing advertising campaigns.

Metrics tracking provides proof of performance and the console makes it easy to associate advertisements with keywords used in consumer searches.